WHITE SUN Chooses Biltmore Fashion Park for Its U.S. Debut

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WHITE SUN Chooses Biltmore Fashion Park for Its U.S. Debut

WHITE SUN Chooses Biltmore Fashion Park for Its United States Debut

Phoenix is First Location for Women’s Clothing Store White Sun at Biltmore Fashion Park

WHITE SUN, an exciting new concept of clothing, scarves and accessories from Canada has selected Phoenix to debut its brand in the United States. The women’s fashion concept opened its doors to the public September 8 at Biltmore Fashion Park.

Created with the female baby boomer in mind, WHITE SUN aims to be the go-to retail location for sophisticated women who want to color coordinate for a polished, put-together look. A boutique feel, but with a mass-merchandising attitude, WHITE SUN offers unique, predominately Canadian clothing brands that are complimented by some of the best selections in the American market.

In a world where color palettes shine, WHITE SUN offers women simple and refined clothing choices that are polished and sophisticated. A one-stop shopping experience, the selection of merchandise features color-coordinated apparel, accessories and jewelry. New merchandise is introduced every month, refreshing both the look of the store and changing the engaging three-dimensional window presentations. As a specialty retail store, WHITE SUN offers a versatile array of carefully selected items, which embrace and applaud women of every shape and size. White Sun offers woman an enjoyable way to dress with confidence while perfectly expressing her inner artist and her own style.


WHITE SUN is the United States extension of the Canadian-based What Women Want brand, owned and operated by Wanda Pollock. With 35 years of experience as an owner/operator in retail, White Sun owner Wanda Pollock has proven herself to be an artist whose medium is creating innovative store concepts. Her women’s clothing and home décor stores have succeeded in both Calgary and Vancouver, two of the Top 10 Most Competitive retail markets in North America. WHITE SUN is located at Biltmore Fashion Park, 2502 E Camelback Road, Unit 134, Phoenix.